Overview

Hero Boy Sandwich Co., nestled conveniently in Roswell, GA, is a standout in the crowded landscape of deli-style eateries. This spot offers a compelling blend of high-quality charcuterie and fresh-baked bread, crafting sandwiches that balance hearty ingredients with delicate finesse. The shop captures the essence of a classic hero sub while elevating it with carefully sourced Boars Head meats and house-made components.

The menu is diverse yet focused, featuring iconic mains like the Steak and Cheese Hero and the Meatball Parm Sub, both of which showcase generous portions and layers of flavor. Their cold heroes, such as the Deluxe Roast Beef and the Stella with fresh mozzarella and roasted peppers, highlight the attention to detail—from paper-thin meat slicing to the freshness of the bread, which acts as a subtle but essential foundation rather than overpowering the filling.

Beyond sandwiches, Hero Boy impresses with sides and extras that complement the main offerings. Cookie options and the famed housemade chicken cutlets and meatballs provide a well-rounded deli experience, suitable for quick lunches or casual group gatherings. The availability of a pepper bar and weekly specials like the fried cutlet with vodka sauce and burrata hint at a kitchen that’s passionate about flavor innovation without straying from its deli roots.

The ambience is casual and inviting, catering to nearby office workers, families, and anyone craving a satisfying, crave-worthy deli sandwich. The location’s efficient online ordering and thoughtful customer service, as highlighted by patrons who appreciate the speed and care in handling orders, add to its appeal. This is a place where tradition meets quality with a modern touch, making it a must-visit for those in the Atlanta metro area looking for something beyond the standard sandwich joint.

Ultimately, Hero Boy Sandwich Co. is more than just a spot for a quick bite. It reflects the charm and heart of a neighborhood deli elevated through quality and consistency. Whether you’re drawn by their take on the Philly cheesesteak, the variety of cold subs, or their ability to cater events seamlessly, their commitment to fresh, well-balanced sandwiches shines through in every bite.


Amenities & Services

Popular for
Lunch
Dinner
Solo dining
Offerings
Comfort food
Quick bite
Atmosphere
Casual

What Customers Say

Brian
Mar 25,2026
5/5
This place is exceptional. Best cold sandwich I've had since we moved to Atlanta. They slice the meats paper thin which is often disregarded but so important. The bread was excellent. Everything was fresh. Ordering online and picking up was quick. Had the #33 Roma Italian with o+v, mayo and subbed white American for mozzarella. Exceptional! My only recommendation would be it would be awesome if you had pepperjack cheese.
Rob Huey
Mar 25,2026
5/5
Update: I’ve eaten here dozens of times now and it continues to be excellent across the board!! Wow - what a great place! Stopped by for takeout and got a Philly cheesesteak that was excellent and thank goodness for a local shop vs a chain. The Philly was spot on - steak cooked perfectly on a soft roll with plenty of flavor without adding anything. I love the fact that the combo is for any drink and chips you want as well. I can’t wait to go back and try other sandwiches.
Abigail Croskey
Mar 25,2026
5/5
This place absolutely slaps it’s SO good! The sandwiches are awesome, haven’t gotten one that I didn’t like yet. They come stacked with meat and all the good stuff, and the bread doesn’t take over the sandwich. We’ve also gotten chipotle chicken salad, pickles, cookies etc. you name it and it’s all delicious.
Matthew Rinoldo
Mar 25,2026
5/5
Work nearby and stopping here is the highlight of my week. Every sandwich has been amazing. Fresh ingredients, quality bread, delicious fries, and a pepper bar for customers. Their weekly specials are where it is at though. I've tried every one that I've been able to, always . This week is no exception, oh so good. Frried chicken cutlet, homemade vodka sauce, fresh burrata, and a drizzle of pesto. If you get a chance try it!!!
Piper Walker
Mar 25,2026
5/5
Crave worthy deli sandwiches and this time we catered for our family. Long story short. I failed to place my order online. And when we went to pick it up, they still made good on my mistake. We had the "meatball parm bar" for our early family Christmas party, and it was delicious! Highly recommend these guys for your next event -- or just a simple lunch! #yum!
Nathan Browne
Mar 25,2026
5/5
I’ve been to Hero Boy a few times now, everytime I stop in Brad, the owner, is there. This day and age it’s rare to find an original, non chain sandwich shop owned and operated by a hard working guy who is passionate about what he does. I had the vodka sauce chicken parm sandwich today and it might be the best chicken parm I’ve ever had. In fact, everything there is fantastic. I highly recommend this little gem, you’ll be happy with what ever you order there- it’s all fresh and delicious, 5*!
Ali Samadi
Mar 25,2026
5/5
Come transport yourself to authentic delicious New York/New Jersey heros/subs shop when eating at this Roswell GA sub shop. Simply delicious.
Peyton Alysse
Mar 25,2026
5/5
oh Hero Boy, the hero you truly are. When I say this sandwhich shop has brought the life back into me…. I’ve tried a couple of their sandwiches now and it’s truly like seeing color for the first time, like feeling sun after a monsoon, like hearing music after a lifetime of silence. I forgot my problems existed for 3 to 5 business days. I ascended, met God and he himself asked for the recipe. If this place ever closes, I’m going with it. The cure to sadness is between two slices of bread.

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Location

Opening Hours

Monday 11:00 AM - 04:00 PM
Tuesday 11:00 AM - 04:00 PM
Wednesday 11:00 AM - 04:00 PM
Thursday 11:00 AM - 04:00 PM
Friday 11:00 AM - 04:00 PM
Saturday 11:00 AM - 04:00 PM
Sunday 11:00 AM - 03:00 PM
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